316: From Nike Intern To Marketing Executive: How Greg Hoffman Made A Career of Building Great Brands

"Never underestimate your own resilience and resourcefulness and ability to overcome the odds when you follow your passion." Greg Hoffman - global brand leader, advisor, speaker, former NIKE Chief Marketing Officer, and author of EMOTION BY DESIGN dives into his personal #dreamdriving journey and the lessons he's learned from almost three decade of brand building.

Some of the things we discuss in this episode include:

• Growing up as a mixed raced child with adopted White parents
• His early love for athletics + art
• How he made himself useful during his early days at Nike
• The difference between a good brand vs. a great brand
• How to get motivated when no one’s tuning in/no traction
• Embracing the creative gauntlet
• The importance of legacy
• Best storytelling investment you can make

Keys To Success:

1. Empathy
2. Curiosity 
3. Playfulness

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FIND GREG HOFFMAN ON: 
Instagram: @emotionbydesign
Web: www.emotionbydesign.co

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Instagram: http://www.instagram.com/dreamsindrive
Twitter: http://twitter.com/dreamsindrive
Web: http://www.dreamsindrive.com