Need help figuring out the road to sustainability? Benoni Tagoe of Issa Rae Productions and The Bizz Plan shares the secrets to building a brand that lasts.
Benoni launched his career as assistant to the Jonas Brothers, and quickly became a part of the band’s day-to-day management team, developing a keen sense of entrepreneurship. Since then, Tagoe has produced content for both TV and New Media on platforms that have collectively garnered over 20 million views. Currently, Tagoeis the head of business development for Issa Rae Productions (The Mis-Adventures of Awkward Black Girland HBO’s ‘Insecure’). Additionally, Tagoe founded management & consulting company, The Bizz Plan, which works with various media brands, including Uninterrupted (LeBron James’ sports platform), beauty entrepreneur Peakmill, and financial expert Tonya Rapley.
ON THIS EPISODE YOU WILL LEARN:
- What inspired Benoni as a child
- Benoni's fascination with "not being forgotten"
- Why Benoni dropped out of college
- The connection between struggle & drama
- Personal strengths realized
- How Benoni built a relationship with Issa Rae
- The secrets to growing an audience
- Monetizing your content & platform
- How to stay focused
- Creating sustainability
- Sending emails that get read
- How to find the right clients
- How to build traction
Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy!
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