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Dreams In Drive

Learn how to take your dreams out of PARK and into DRIVE. Host Rana Campbell and weekly guests share their personal #dreamdriving stories and keys to success that have allowed them to successfully create lives full of fulfillment and passion. We chat entrepreneurship, small business advice, professional & personal development, success, branding, marketing, motivational, and general life tips that you can use as you put your #dreamsindrive. Follow us on social @dreamsindrive. For guest pitches, visit www.dreamsindrive.com/pitch.
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Now displaying: Page 1
Mar 12, 2018

What's the best way to stand out and create a product or service that's attractive to potential customers? Finding a gap in the current market and building something that stands out and fits a unique need! We chat with Tracy Buescher - Founder and President of nuyu clothing line - a company she launched in 2015 after finding that the  most collegiate affinity wear items were designed with men in mind. The industry fashion vet - whose past gigs include sales , design and manufacturing at top brands Jacadi, Calvin Klein Jeans, and Tahari - launched nuyu to create clothes designed specifically for the fun and fashionable woman.

Over the last two years - the nuyu clothing line has grown to include more than 35 items featuring logos of more than 30 different colleges nationwide. Tracy shares how she was able to identify a gap in the market and create a must-have product for a specific, identifiable niche audience. You'll take a peek a into Tracy's story as well as learn her insider tips for succeeding in fashion and any entrepreneurial endeavor. 

Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy!

ENTER OUR NUYU $100 GIFTCARD GIVEAWAY: http://www.dreamsindrive.com/win

SHOP DREAMS IN DRIVE GEAR: http://www.dreamsindrive.com/shop

SHOW NOTES: http://www.dreamsindrive.com/tracy-buescher

ON THIS EPISODE WE DISCUSS:
- What inspired Tracy as a child
- How Tracy convinced her father to support her fashion school dreams
- Getting her start in fashion
- How Tracy knew that she would always be an entrepreneur
- Challenges launching a company pre-internet
- The collegiate wear apparel problem
- Learning the licensing business
- Creating a niche your customers don't even know they need
- Funding
- 3 Tips for successfully launching your own clothing line
- Figuring out your customer profile...and more


JOIN OUR DREAM DRIVER FACEBOOK GROUP: http://www.dreamsindrive.com/facebook

FIND NUYU ON:
Instagram: http://www.instagram.com/nuyubrand
Twitter: http://www.twitter.com/nuyubrand
Web: http://www.wearnuyu.com

FIND DREAMS IN DRIVE ON:
Instagram: http://www.instagram.com/dreamsindrive
Twitter: http://twitter.com/dreamsindrive
Web: http://www.dreamsindrive.com

FIND RANA ON SOCIAL:
Instagram: http://instagram.com/rainshineluv
Twitter: http://twitter.com/rainshineluv

JOIN THE #DREAMSINDRIVE COMMUNITY: http://www.dreamsindrive.com/JOIN

BOOK A PODCAST COACHING SESSION: http://www.dreamsindrive.com/session

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