Let's try to keep it real: What's TRULY holding you back from success? On this episode we dive deep into some of the ways that creatives and lifestyle entrepreneurs often stifle their own growth and what you can to start getting s**t done! In the guest chair is South Bronx native Emmelie De La Cruz, a serial entrepreneur who turned her layoff into her legacy. Whether it's group coaching, her books and classes, or through her health and wellness team, she has one goal: building dreams into businesses. On this episode, Emmelie takes us along her "original Cardi B." #dreamdriving journey and how went from working in marketing and communications to launching her own consultancy to help entrepreneurs and side hustlers grow their businesses. Emmelie shares some of the tough life lessons she had to learn that helped her become a better business woman and individual. Make sure to join in on the conversation on social (@dreamsindrive) and use the hashtag #dreamsindrive. Enjoy!
MORE ON EMMELIE:
Emmelie is a graduate of Syracuse University's S.I. Newhouse School of Public Communication and has worked for companies in Atlanta, DC and New York City. Her marketing insights have been featured in Black Enterprise, The Miami Herald, The Huffington Post, PR Daily, and Forbes named her site one of the top career websites just a year after launching. When she isn’t helping startups scale, she’s blogging on her site emmeliedelacruz.com which reaches over 15,000 women each month.
ON THIS EPISODE WE DISCUSS:
- What inspired Emmelie as a child
- Why Emmelie studied public relations in college & later realized it wasn't for her later on
- Transitioning into marketing & branding
- How entrepreneurship found Emmelie
- Why passion is overrated
- The power of the pivot
- How to validate an idea
- How to find out what your audience is struggling with
- How to be authentic & master YOU
- The importance of building a personal brand
- Not being afraid to be who you are
- Why Emmelie misses corporate America
- Emmelie's superstar strength
- The art of being artistically naive
- The best investments Emmelie has made in her business
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