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Dreams In Drive

Learn how to take your dreams out of PARK and into DRIVE. Host Rana Campbell and weekly guests share their personal #dreamdriving stories and keys to success that have allowed them to successfully create lives full of fulfillment and passion. We chat entrepreneurship, small business advice, professional & personal development, success, branding, marketing, motivational, and general life tips that you can use as you put your #dreamsindrive. Follow us on social @dreamsindrive. For guest pitches, visit www.dreamsindrive.com/pitch.
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Now displaying: June, 2018
Jun 25, 2018

At just 10 years old, Jessica Spaulding began making chocolates. Little did she imagine - as an adult - that passion that would later inspire her to open her craft chocolate business, Harlem Chocolate Factory - which produces bars, bark and brownies inspired by the rich ethnic heritage of her native Harlem community. Jessica's goal? To make high end chocolate accessible to the average person's palette.

On this episode - Jessica takes us along her #dreamdriving journey to getting Harlem Chocolate Factory off the ground. The story centers around the steps she took to firmly solidify her entrepreneurial plan and create the life and business she knew she deserved and could successfully lead. Despite the challenges she encountered, Jessica shares how she was able to hustle strategically, build a team of business advisors in her industry, and leverage every opportunity that came her way.

WE DISCUSS:
- What inspired Jessica as a child
- Where Jessica's love for chocolate came from
- Jessica's early entrepreneurial hustle
- The difference between the goal and the plan
- Launching Harlem Chocolate Factory
- The impact of partnering with Samuel Adams' Brewing The American Dream program
- The dangers of small business predatory loans
- Jessica's plan for winning
- How Jessica built a team of mentors and business advisors
- How to make your pitch stand out
- Go-to-market strategies
- The importance of financial support, strategy support, and advisement
- How to Be true to who you are
- Responding to bigger opportunities after launching the Harlem Chocolate Factory storefront

Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy!

ENTER TO WIN A DARK CHOCOLATE QUINOA & SMOKED SEA SALT BARFROM HARLEM CHOCOLATE FACTORY HERE: WWW.DREAMSINDRIVE.COM/WIN

SHOW NOTES: http://www.dreamsindrive.com/jessica-spaulding

SHOP DREAMS IN DRIVE MERCHANDISE: http://www.dreamsindrive.com/shop

JOIN OUR DREAM DRIVER FACEBOOK GROUP: http://www.dreamsindrive.com/facebook

FIND JESSICA SPAUDLING/HARLEM CHOCOLATE FACTORY ON:
Instagram: http://instagram.com/harlemchocolatefactory
Twitter: http://www.twitter.com/harlemchocolatefact
Web: http://www.harlemchocolatefactory.com

FIND RANA ON SOCIAL:
Instagram: http://instagram.com/rainshineluv
Twitter: http://twitter.com/rainshineluv

FIND DREAMS IN DRIVE ON:
Instagram: http://www.instagram.com/dreamsindrive
Twitter: http://twitter.com/dreamsindrive
Web: http://www.dreamsindrive.com

JOIN THE #DREAMSINDRIVE ONLINE COMMUNITY: http://www.dreamsindrive.com/join

Jun 21, 2018

On this THROWBACK episode - we take it back to EP 6 and our chat with Sakita Holley - the founder and CEO of NY-based beauty and lifestyle PR firm House of Success PR. She is also the editor of HashtagsandStilettos.com,a business lifestyle blog and hosts a podcast of the same name that you can find on Apple Podcasts and Soundcloud.

Sakita shares tips and advice from her own experience growing House of Success PR. You'll learn more about what you have to do to find clients, close deals, and start monetizing your service-based or lifestyle business.

IN THIS PODCAST YOU'LL LEARN:

1. How to figure out when you need to leave your job and pursue something new
2. How she overcame having BUSINESS CAPITAL & CREDIBILITY and launched her own PR firm
3. The biggest mistakes Sakita made when she first offered services to clients
4. Why CLIENT EDUCATION is super important
5. The questions you need to ask to figure out your target market
6. When it's okay to do work for FREE
7. Why walking away from a deal can be good move
8. The real reason you should NEVER low-ball your services
9. Quick inexpensive alternative for accessing legal counsel for your business
10. The systems you need to scale your business
11. 3 things all entrepreneurs NEED in their toolkit

 

SAKITA'S KEYS TO SUCCESS:
1. Know your WHY.
2. Have a mentor or informal board of advisors
3. Do more things that bring you joy

ENTER TO WIN A COPY OF CHARLAMAGNE'S BOOK "BLACK PRIVILEGE - OPPORTUNITY COMES TO THOSE WHO CREATE IT": http://www.dreamsindrive.com/win

SHOW NOTES: http://www.dreamsindrive.com/sakita-holley

SHOP DREAMS IN DRIVE MERCHANDISE: http://www.dreamsindrive.com/shop

JOIN OUR DREAM DRIVER FACEBOOK GROUP: http://www.dreamsindrive.com/facebook

FIND SAKITA HOLLEY ON:
Instagram: http://www.instagram.com/misssuccess
Twitter: http://www.twitter.com/misssuccess
Web: http://www.hos-pr.com

FIND RANA ON SOCIAL:
Instagram: http://instagram.com/rainshineluv
Twitter: http://twitter.com/rainshineluv

FIND DREAMS IN DRIVE ON:
Instagram: http://www.instagram.com/dreamsindrive
Twitter: http://twitter.com/dreamsindrive
Web: http://www.dreamsindrive.com

JOIN THE #DREAMSINDRIVE ONLINE COMMUNITY: http://www.dreamsindrive.com/join

Jun 18, 2018

What does it take to make it in the media and entertainment industry? We chat with - Kristen V. Carter - content creator, entrepreneur, and inspirational speaker from Newark, New Jersey. 

SOME OF THE THINGS WE DISCUSS IN THIS EPISODE:
- How Kristen's boarding school experience shaped her
- The strength of a mother's love
- The moment Kristen realized she had potential to thrive
- What Kristen's first jobs in media taught her
- The benefits of being a freelancer in the entertainment industry
- Building strong relationships
- Why you have to study television credits
- How to stand out in whatever job you're in
- How to stay encouraged
- Creating a yearly action plan
- The keys to telling a good story
- Launching Trust Your Magic
- Combatting the "starving artist"... and more!

Kristen has produced for a variety of television’s top series including NBC's The Voice and Black Girls Rock.  Kristen's professional experience spans across a number of formats including documentary, competition, live events, digital content, and narrative film.

Kristen's multimedia company JazziDreamer Entertainment LLC specializes in writing, consultation, and production services. Most recently, Kristen wrapped a Director of Unscripted Development position where she co-executive produced the documentary show Motherly Love, a companion special to the record-breaking documentary series Black Love on the Oprah Winfrey Network. In her role, she had a hand in selling two cable specials in just nine business days. Kristen continues to develop television projects independently while also writing and producing hit cable programs.

Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy!

RESOURCES & BOOKS MENTIONED:
A Better Chance
Black Widow Podcast
A Return To Love
The Mastery of Love
The Four Agreements
The Secret

ENTER TO WIN A COPY OF CHARLAMAGNE'S BOOK "BLACK PRIVILEGE - OPPORTUNITY COMES TO THOSE WHO CREATE IT": http://www.dreamsindrive.com/win

SHOW NOTES: http://www.dreamsindrive.com/kristen-carter

SHOP DREAMS IN DRIVE MERCHANDISE: http://www.dreamsindrive.com/shop

JOIN OUR DREAM DRIVER FACEBOOK GROUP: http://www.dreamsindrive.com/facebook

FIND KRISTEN CARTER ON:
Instagram: http://www.instagram.com/kristenvcarter
Twitter: http://www.twitter.com/kristenvcarter
Web: http://www.kristenvcarter.com

FIND RANA ON SOCIAL:
Instagram: http://instagram.com/rainshineluv
Twitter: http://twitter.com/rainshineluv

FIND DREAMS IN DRIVE ON:
Instagram: http://www.instagram.com/dreamsindrive
Twitter: http://twitter.com/dreamsindrive
Web: http://www.dreamsindrive.com

JOIN THE #DREAMSINDRIVE ONLINE COMMUNITY: http://www.dreamsindrive.com/join

Jun 11, 2018

What you put in - is what you put out. Are you making a way with what you have? Are you letting adversity make you feel like there is no hope for things turning around?

We chat with Starr Dawkins - entrepreneur, entertainer, and CEO of Sweet Cookies Wash - an all natural feminine wash and vaginal product line - about how she learned to create opportunities, keep going despite hurdles she faced and why she stopped holding herself back and started living fearlessly. She talks her journey from launching a sex blog in college to collaborating with a local comedian on projects that helped her grow her audience to then diving into entrepreneurship and launching her own product line.

Recently, her strategically created Nicki Minaj impersonation video was even reposted by Nicki Minaj herself - serving as a catalyst for more opportunities. Starr is the definition of a hustler - a dream driver who sees the world as possibility and is willing to do what it takes to succeed - even if there are naysayers who may not agree with her direction.

SOME OF THE THINGS WE DISCUSS:
- College as a dreamkiller
- How collaborating with a local comedian and vlogger launched her career
- How to know if you're holding yourself back
- What a move to California taught Starr about #dreamdriving
- The art of figuring stuff out
- Dealing with scams in Hollywood
- Starr's "inspiration vacation"
- Launching Sweet Cookies Wash
- Marketing that works
- The aftermath of getting reposted by Nicki Minaj
- Challenges with launching an online store...and more!

Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy!

ENTER TO WIN A COPY OF CHARLAMAGNE'S BOOK "BLACK PRIVILEGE - OPPORTUNITY COMES TO THOSE WHO CREATE IT": http://www.dreamsindrive.com/win

SHOW NOTES: http://www.dreamsindrive.com/starr-dawkins

SHOP DREAMS IN DRIVE MERCHANDISE: http://www.dreamsindrive.com/shop

 JOIN OUR DREAM DRIVER FACEBOOK GROUP: http://www.dreamsindrive.com/facebook

FIND STARR DAWKINS ON:
Instagram: http://www.instagram.com/starrdawkinz
Web: http://www.sweetcookies.org

FIND RANA ON SOCIAL:
Instagram: http://instagram.com/rainshineluv
Twitter: http://twitter.com/rainshineluv

FIND DREAMS IN DRIVE ON:
Instagram: http://www.instagram.com/dreamsindrive
Twitter: http://twitter.com/dreamsindrive
Web: http://www.dreamsindrive.com

JOIN THE #DREAMSINDRIVE ONLINE COMMUNITY: http://www.dreamsindrive.com/join

Jun 4, 2018

Everyone wants to grow their audience - but no one's asking the question "Why?" Is there a different approach we should be using when thinking about our relationship with our community and brands. YES! We chat with writer Alex Wolf - who you may know as the lady entrepreneur who built a cult following of over half a million millennials for her first brand (Boss Babe) in less than a year. Nobody understands why she left it all to become a writer either.

Alex shares what we can do as Dream Drivers to truly resonate with our audiences and build brands that matter and stand out in our new modern digital reality. Alex also talks about her new book RESONATE - her informative and occasionally hilarious look at the intersection of human nature, technology, and how understanding both can help anyone creative build a following of their own.

SOME OF THE THINGS YOU'LL LEARN:
- Why Alex wanted to be famous when she was younger
- Our relationship with technology
- How Boss Babe came to be
- How to resonate with your audience
- Value & staying relevant
- The difference between art & entertainment
- Why do you need to build a following?
- The "pre-dream" vs. the "real dream"
- How to capture your niche audience
- Why Alex sold Boss Babe
- How to make money as a creative
- How to stand out
- How Alex navigates her current challenges

Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy!

BUY "RESONATE: FOR ANYONE WHO WANTS TO BUILD AN AUDIENCE": https://amzn.to/2sdBtfT

SHOW NOTES: http://www.dreamsindrive.com/alex-wolf

SHOP DREAMS IN DRIVE MERCHANDISE: http://www.dreamsindrive.com/shop

 JOIN OUR DREAM DRIVER FACEBOOK GROUP: http://www.dreamsindrive.com/facebook

FIND ALEX WOLF ON:
Instagram: http://www.instagram.com/alexwolf
Twitter: http://twitter.com/alexwolfco
Web: http://www.alexwolf.co

FIND RANA ON SOCIAL:
Instagram: http://instagram.com/rainshineluv
Twitter: http://twitter.com/rainshineluv

FIND DREAMS IN DRIVE ON:
Instagram: http://www.instagram.com/dreamsindrive
Twitter: http://twitter.com/dreamsindrive
Web: http://www.dreamsindrive.com

JOIN THE #DREAMSINDRIVE ONLINE COMMUNITY: http://www.dreamsindrive.com/join

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